Credit: www.economictimes.com
As a nation, we have a shared love for chai (tea)! Chai (tea) is much more than a beverage, it is a hot cup that can keep us energized and comforts us at different intervals during the day.
Taking this love to a new level, Nestlé India has introduced EVERYDAY Chai Life- a retreat for all tea lovers. Nestlé EVERYDAY Chai Life comes in three flavors- Desi Masala, Saffron & Cardamom, Ginger & Lemongrass. The instant chai will be available in convenient ‘sachet’ and easy to carry ‘sachet in a cup’ formats.
Speaking at the launch of Nestlé EVERYDAY Chai Life Arvind Bhandari, General Manager, Dairy, Nestlé India, said “We truly believe that a perfect cup of tea can magically reconnect you with what matters in life, transforming everyday tea moments into meaningful reconnections and conversations. With this latest innovation, Nestlé India continues its journey as a pioneer by redefining the mode of consumption to deliver ‘consumption on the go’ for today’s consumers.”
NESTLÉ EVERYDAY Chai Life ‘sachet’ and ‘sachet in a cup’ will be priced at INR 20 and INR 30 respectively and will be available both in-store as well as on e-commerce platforms.
Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.
