Food processing company Nestle India has launched a ‘MAGGI Wrappers return’ program, in order to limit plastic waste. As part of this program, consumers can get a free packet of Maggi.
Nestle is offering a free Maggi Noodles packet to the consumers on returning of every ten empty wrappers of MAGGI noodle. The program is running in Mussoorie and Dehradun on a pilot basis.
A spokesperson from a Nestle India said that this move is a part of the company’s many plastic waste management initiatives. Presently, Nestle is working with around 250 retailers to follow this through.
“We are hopeful that this will bring about a behaviour change in consumers and help create awareness for responsibly disposing of plastic waste and prevent littering,” the spokesperson adds.
In May, a study by Gati Foundation found that Maggi along with PepsiCo’s Lay’s chips and Parle’s Frooti were among the top brands that are contributing to plastic pollution as their empty packets weren’t properly disposed off in the country’s hilly areas like Uttarakhand. The report also says that there was severe plastic pollution caused by Maggi packets in Mussoorie.