UK supermarket giant Morrisons is set to launch plastic-free fruit and vegetable sections in its store.
The supermarket chain – the fourth largest in the UK – will offer customers up to 127 varieties of fruit and veg plastic-free or in recyclable paper bags.
The roll-out follows a ten month trial in three Morrisons stores – Skipton, Guiseley, and St Ives, where the amount of loose fruit and veg bought by customers increased by an average of 40 per cent.
Plastic-free products on offer will include apples, figs, persimmons, and pomegranates among other fruits, and cauliflower, white cabbage, and chestnut mushrooms.
“Many of our customers would like the option of buying their fruit and veg loose,” Drew Kirk, Fruit and Veg Director at Morrisons said. “So we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”
While there will be these major plastic-free sections, there will also be a neighboring section with pre-packaged veg on offer.
When Morrisons customers buy loose fruit and veg, they can either take them through the checkout loose or bag them in Morrisons recyclable paper bags.
The loose fruit and veg areas will be rolled out in 60 Morrisons stores during the course of the year.
They will then continue to be introduced as part of the supermarket’s ongoing store refurbishment programme nationwide.
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