CHANEL has just announced new LES EAUX DE CHANEL fragrance bottle caps made with biobased Sulapac® material.
Sustainable innovation approach
It all began with a desire. In 2018, LES EAUX DE CHANEL introduced a new olfactory world to the fragrances of the House: a singular collection, inspired by Mademoiselle Coco Chanel’s favorite places, fueled by the imaginary and composed around freshness.
Consistently, LES EAUX DE CHANEL was conceived with sustainability in mind. Its glass perfume bottles are thinner and lighter*, which means a smaller volume of raw materials and optimized transport, and the corrugated cardboard that is normally hidden was transformed into clean, simple outer packaging whose lack of lamination or glossy coating makes it easier to recycle.
Since 2021, all of the 125 ml bottles in LES EAUX DE CHANEL collection are topped with a biobased** cap, which CHANEL has developed in partnership with Sulapac. For two years, CHANEL teams worked hand-in-hand with the Finnish startup to create an unprecedented cap composed of three layers, made out of 91% biobased materials obtained from renewable resources and FSC™ certified*** wood chips (by-products of industrial side-streams).
Compared to other CHANEL Eaux de Toilette of the same size. ** Made from plant-based materials. *** Wood from FSC-certified responsibly managed forests and other controlled sources. Sulapac’s FSC licence number is FSC-C158142.
In keeping with the rigorous standards of the House of CHANEL, every detail was carefully thought out, including the sensory nature of the material, its resistance to fluctuations in temperature, the unique sound the bottle makes when the cap is put on, the grip, and the depth of the satiny matte finish on the iconic double C engraving. It took no fewer than 48 tries to reach the final product. The project is part of a long-term, collaborative approach that puts sustainability at the center of CHANEL research and development.
Luxury standards leading the way
Sulapac was pleased to welcome CHANEL, a leading brand representing the most demanding luxury segment, among its early investors in 2018.
“CHANEL is definitely one of the forerunners in the luxury industry as they want to invest in the latest sustainable material and technology innovations. We have set a very high-quality standard for our sustainable material, with an ambition to replace conventional plastics,” stated Suvi Haimi, CEO and Co-founder of Sulapac, on the announcement in 2018.
Now, Haimi says: “This first product launch of our collaboration with CHANEL, the biobased LES EAUX DE CHANEL cap made with Sulapac material, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards.”
Source: Company Press Release