L’Oreal Plastic-Less

L’Oreal Prepares for Plastic-Less Cosmetics with Perso AI

L’Oréal recently unveiled Perso, an AI-powered at-home system that represents the ultimate in beauty personalization. Developed by the L’Oréal Technology Incubator, Perso’s sleek device, which stands 6.5 inches high and weighs just over one pound, features a streamlined four-step process to deliver on-the-spot skincare and cosmetic formulas that optimize for increasing levels of personalization over time.

“Building on our deep scientific heritage and leadership in innovation, L’Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalization and precision,” said Nicolas Hieronimus, L’Oréal’s Deputy Chief Executive Officer. “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.”

“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, Head of L’Oréal’s Technology Incubator. “We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it.”

Users open the Perso mobile app and take a photo with their smartphone camera. Utilizing L’Oréal-owned ModiFace technology, the app uses AI to analyze the user’s overall skin condition, including deep wrinkles, fine lines, the appearance of dark spots and pore visibility; consumers can enter their own specific concerns (pore size, dullness, etc) as well.

The device will dispense a single dose of product.

Source: L’Oreal website

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