It uses a soap wrapper composed of 70 per cent recycled PET film.
The goals envisaged in S2.0 vision will further strengthen ITC’s multi-dimensional efforts to combat climate change, enable the transition to a net zero economy, work towards ensuring water security for all, restore biodiversity through adoption of nature-based solutions, create an effective circular economy for post-consumer packaging waste and scale up programmes that support sustainable livelihoods aligned to this vision, ITC Savlon has become the first in the category to use 70 per cent recycled plastic material in the PET film of Savlon Glycerin Soap wrapper. The initiative is a breakthrough in embedding sustainability in the everyday routine of consumers in India.
The goals envisaged in S2.0 vision will further strengthen ITC’s multi-dimensional efforts to combat climate change, enable the transition to a net zero economy, work towards ensuring water security for all, restore biodiversity through adoption of nature-based solutions, create an effective circular economy for post-consumer packaging waste and scale up programmes that support sustainable livelihoods aligned to this vision, ITC Savlon has become the first in the category to use 70 per cent recycled plastic material in the PET film of Savlon Glycerin Soap wrapper. The initiative is a breakthrough in embedding sustainability in the everyday routine of consumers in India.
PCR or post-consumer recycled material is an environmentally friendly packaging in which plastic is made from existing PET bottles and other plastics discarded after use. A sustainable choice in the form of wrapper in a category like soap will go a long way for reducing plastic waste. With this endeavour in mind, ITC leveraged its expertise in R&D and packaging design to use recycled plastic from used consumer products in the film of Savlon Glycerin Soaps wrappers.
Commenting on this new initiative, ITC Ltd divisional chief executive, personal care products business Sameer Satpathy said, “ITC Savlon has been at the forefront of preventative hygiene with a series of firsts offering innovative solutions to address consumer needs. Savlon Glycerin Soap’s packaging with 70 per cent recycled plastic is a category first and truly adopts the principle of 3 Rs – reduce, reuse and recycle. The conscious and progressive step to use recycled material in one of India’s most penetrated and largest FMCG categories not only addresses the issue of post-consumer waste but also encourages consumers to make a more responsible choice.”
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