With foray into natural-based inks, HAVI’s pioneering development in more sustainable packaging has given foodservice and consumer product brand owners a reason to “think ink.” Several years in the making, the company’s partnership with two of the largest ink suppliers in the world— INX International Ink Co. and Sun Chemical—reflects a response to the surge in consumer demand for clean packaging.
Spotting Packaging Trends
HAVI’s partnerships highlight the importance of pursuing untapped market opportunities, a hallmark of its Packaging Innovation group for decades. Before an innovation like natural-based inks is commercialized, years of research, trial and error occur behind the scenes.
Source: HAVI
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