HolyGrail 2.0 semi-industrial trial demonstrates effectiveness of digital watermarks in recycling.
Beaverton, Ore. – March 30, 2022 – Digimarc Corporation (Nasdaq: DMRC) joins AIM – European Brands Association in announcing a significant milestone in the Digital Watermarks Initiative HolyGrail 2.0.
With an average detection rate of 99%, results from the recently completed semi-industrial trial clearly demonstrate that Digimarc’s technology performs exceptionally well across all tested categories of plastic packaging material in conditions representing routine industrial operations. Even in harsher conditions – with higher belt speed and severe soiling and crushing – Digimarc digital watermarks maintained performance.
As governments and industry groups move toward circular economies for recycling and reusing plastics in consumer packaging, there is a critical need for a means of accurate and reliable automatic identification to classify and sort various packaging materials during the recycling process that works at scale, even in the harshest of conditions.
“These results emphatically prove that Digimarc digital watermarks can transform recycling,” says Digimarc CEO Riley McCormack. “What’s more, Digimarc® Recycle, powered by Digimarc digital watermarks, provides the industry additional business value in addition to this core, critical enablement of a circular economy. With the exceptional performance of Digimarc digital watermarks now validated, we are excited to partner with sustainability leaders to drive meaningful impact to the planet, as well as their businesses.”
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