Dabur India, India’s largest Ayurveda company said it has become a complete plastic waste neutral firm in the country after collecting, processing and recycling around 27,000 metric tonnes of post-consumer plastic waste during FY21-22.
With this, Dabur has become the first Indian consumer goods company to achieve the landmark of surpassing its plastic packaging usage with recycling.
“It is a matter of great pride for the entire Dabur family, who have worked towards not just collecting plastic waste from our cities, towns and villages, but also preventing the waste from reaching our landfills and oceans. This includes all types of plastic waste, from PET and HDPE bottles, PP caps and labels to multi-layered plastics and beverage cartons,” Dabur India Ltd executive director-operations Shahrukh A. Khan said.
Dabur had set the target of collecting, processing and recycling over 22,000MT of post-consumer plastic waste and has surpassed it three months ahead of schedule. “We work with government-registered recycling partners across the country and have taken progressive actions to reduce plastic waste in cities, towns, villages, while also raising awareness about plastic waste management within the community. The collected plastic waste is being sent to different Recyclers, Waste-to-Energy Plants and Cement Kilns,” Khan added.
Dabur’s Plastic Waste Management initiative was rolled out in the year 2017-18 as part of the Plastic Waste Management (PWM) Rule and as has far collected over 54,000 MT of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local rag pickers in 150 cities across India. Dabur has also put in place a robust audit mechanism to ensure complete transparency and compliance to the state and central regulations and guidelines on Plastic Waste Management.
Dabur has also announced the launch of a new ‘Save the Environment’ campaign in Himachal Pradesh to create awareness within communities on managing plastic waste within their households. The company will be distributing cotton carry bags to replace plastic bags that are currently being used in households, said Dabur India corporate head-environment, Health & Safety Tusar Pattnaik.
As part of this commitment, Dabur has also been working with school children across small town and villages, educating them about various types of waste and the benefits of segregating them at source. “We have also been supporting government schools by supplying them with waste-bins, sanitation facilities, Information, Education and Communication (IEC) material, etc. These initiatives, we feel, will go a long way in creating a Swachh Bharat and Swachh Himachal Pradesh. We are also working improving the livelihood and health of local ragpickers, waste collectors, recyclers in the state,” Pattnaik said.
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