Coca-Cola Redesigns Its Packaging: Now Every Color Means Something Different

Image via The Coca-Cola Company

The Coca-Cola Company is updating the look of some of its flavored Coke beverages this month, as well as unveiling a new flavor of beverage.

New versions of the cherry-flavored Coke will now sport magenta cans, with the logo in white on the regular drink—and black for the sugar-free version. Vanilla Coke, reflecting the flavor, now has bottles and cans decked in a cream hue.

And as you might be able to guess, Cherry Vanilla Coke is now a mix of the magenta and cream shades.

Image via The Coca-Cola Company

The soft drink giant states that this redesigned packaging will make it easier for customers to tell the difference between regular and sugar-free beverages at a glance.

Image via The Coca-Cola Company

Simultaneously, it’ll help to “modernize and simplify” the brand’s packaging, according to Natalia Suarez, senior brand manager of Coke Choice Portfolio.

The designs will “help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” she explains in a press release.

CNN reports that the new packaging will be on shelves starting from late January.

There is also a new variety of Coke that will be launching around the same time: a Mocha flavored Coffee Coke, which will be coming in February. This joins the existing lineup of flavors, which includes Dark Blend, Vanilla, and Caramel.

Image via The Coca-Cola Company


Last summer, Coca-Cola Zero Sugar got an updated minimalist can design alongside a recipe tweak, which the company promised would make it taste more like regular Coke.



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