Companies are introducing labels to show a product’s carbon footprint; some question how accurate and useful that can be
Shoppers have long been able to use nutrition labels to choose low-salt meals or reduced-sugar cereal. Now some companies want to use labels to help them pick everything from shampoo to milk, based on products’ carbon emissions.
The growing use of so-called carbon labels comes as consumers, investors and regulators are increasingly interested in emissions amid rising concern about global warming. But similar labeling efforts have flopped before, while some environmentalists and executives question how accurate—and useful—they…
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