Bosch Packaging Technology has announced its rebrand to Syntegon, alongside a range of new operational objectives and priorities. Known as Bosch Packaging Technology until late 2019, the former Bosch division today presented itself as an independent enterprise.Syntegon Technology is the new name among the market leaders in the processing and packaging industry. Syntegon Technology’s business focus is on intelligent and sustainable technologies for the pharmaceutical and food industries.
The sale of Bosch Packaging Technology was completed on January 2, 2020, as envisioned. Bosch had announced in June 2018 that it intended to sell its packaging division, finding a buyer a year later in CVC Capital Partners (CVC). Bosch Packaging Technology then expanded its headquarters in Waiblingen, Germany, augmenting it with new departments required for the switch.
The new owner, CVC, aims to vigorously develop the company as a whole and expand intra-group synergies. Commenting on the closing of the sale, Marc Strobel, a partner at CVC Capital Partners said, “CVC is delighted to see the transaction completed on schedule. Syntegon Technology has a strong presence in many market segments, great technological know-how, and innovative power. We want to build on these strengths jointly with management and the entire workforce.”
“Processing and packaging technology for a better life!” This is Syntegon’s mission statement. The company is determined to improve the lives of consumers and patients with intelligent and sustainable processing and packaging solutions. A new corporate brand was developed over the past few months. The name Syntegon stands for synergy, technology, and focus on the future. The new corporate color green underscores the importance of sustainability and health. The square in the newly designed logo symbolizes a package as well as packaging technology’s ability to protect products.
Chairman of the Executive Board, Dr. Stefan König said: “We are building on 150 years of experience, the 64,000 machines deployed by our customers and pursuing new avenues of business. Now, more than ever before, we are working on intelligent and sustainable technologies and embracing the collaboration with our business partners in the true spirit of partnership.”
In line with its fresh brand, Syntegon Technology aims to set new priorities for services and improve its processes. One goal is to reduce response times to customer enquiries; another is to further increase the availability of service technicians. The company is also looking to invest in a customer and technology center at its Waiblingen headquarters, while also aiming to attract mire medium-sized enterprises and startups.
The enterprise is pursuing two approaches to produce sustainable packaging – one is to use mono materials rather than conventional multilayer films, and the other is to use paper packaging as an alternative to plastic. Syntegon Technology supports its customers on the path to a sustainable future with material testing, machine applications, and innovative packaging designed to meet the requirements of products, transport modes, and regional circumstances. The company has also significantly reduced its machines’ energy consumption.
Source: Syntegon website
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