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Regulatory and Safety Challenges of a Sustainable Packaging

Recent innovative packaging developments have predominantly revolved around different aspects of sustainability, such as recyclability, biodegradability, compostability, refillability, reusability and the use of biosourced materials or raw materials derived from renewable resources. These trends are being pushed by multiple drivers, starting with individual consumers being more eco-conscious, along with brands wanting to be more forward thinking and focusing on the 3 R’s (Reduce, Reuse, Recycle).

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Lacoste Revamps L.12.12 Packaging

Lacoste (Coty) has reworked the packaging for its iconic men’s L.12.12 eau de toilette and added two new eau de parfums to the line-up: a women’s and a men’s. The brand called on design agency centdegrés for both the bottle and box.

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New, analogue circuit based Smart Label offers cost advantages
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New, Analogue Circuit Based Smart Label Offers Cost Advantages

Elcoflex Ltd, based in Finland, an AIPIA member manufacturing copper based RFID antennas, has developed a new low-cost Smart Label concept based on a printed battery and readily available RFID chips. Current Smart Sensors use an embedded microprocessor system for analogue signal processing which, says the company, leads to a higher unit price.

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AR Puts the Beat into Cereal Boxes

USA cereal brand REESE’S PUFFS has released a new campaign using Augmented Reality, AR. Through the use AR technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.

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