Aptar Beauty + Home, a division of US-based dispensing system manufacturer Aptar Group, has introduced a new dispensing closure made from 50% Post-consumer recycled resin (PCR) for Ecover’s washing up liquid.
With this launch, Aptar Beauty + Home confirmed a leading position in the global transition to a circular economy and a sustainable future.
The custom-made flip-top PCR closure on Washing Up Liquid enables consumers to stand the bottle upside down towards the end of the product life to ensure they get every drop out of the bottle. The bottle is 100% recyclable and is made from 100% PCR resin.
The easy-to-open cap is available in several colours.
Ecover is the European market leader in sustainable formulations for household cleaning products and the launch of the custom flip-top closure in PCR resin for Washing Up Liquid products makes it one of the first major brands to use PCR resin in its bottles and dispensing closures.
Aptar and Ecover say they will continue to explore further opportunities to roll out PCR within the Ecover product portfolio.
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