The role of packaging has evolved in the last few years. Consumers today are more aware than they were in the past; they are looking for cost-effective, aesthetically pleasing packaging with the assurance that the product delivered to them is original and has details about the intake of the medicine. To fulfil the demands of the consumers, the pharmaceutical industry is making a shift from traditional packaging to smart packaging.
The Smart Packaging market is expected to reach approx. USD 50 Bn by 2025 with a CAGR of 4.2%. Smart Packaging is broadly classified into Active Packaging and Intelligent Packaging. Active Packaging will improve the product functionality by using technology such as desiccants, color changing inks etc. and Intelligent Packaging is more interactive and helps in receiving, storing and sharing information by using technologies like RFID, NFC, QR codes etc.
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