Foods and beverages, personal care products and household cleaners packaged in clear polyethylene terephthalate (PET) bottles face a threat to their formulations and ingredients from ultraviolet (UV) light.
Exposure to sunlight and artificial light sources during warehousing, distribution, retail display and post-purchase storage can degrade the color, flavor, fragrance and nutritional value of consumer products. Ultraviolet light can cause color fading and shifting, create off-flavors and aromas, and reduce vitamin potency. Lower product quality and shorter shelf life resulting from UV damage can impact profitability and brand reputation.
The protection & preservation strategy of contents like F&B, FMCG products & cosmetics from the effects of UV light when packed in PET is detailed in the white paper by Milliken Chemicals.
Bharat Ganesan is the Global Product Marketing Specialist at Milliken & Company.
Energetic marketing strategy professional with demonstrated leadership and analytical capabilities to help organizations drive short and long term growth. Previous career in industrial engineering provides a solid understanding of a company’s operations and supply chain with the mentality for efficiency and optimization.
Broad experience in cross-functional project management, business development, strategy development and implementation. Strong history of market research management, VOC/customer needs analysis and translation into tactical marketing strategies.