More than 50% of Millennials and Gen-Z consumers expect personalized products and services. And, while this demographic is leading the charge, a third of Gen-X and Baby Boomers expect it too

The Age of The Off-The-Shelf, One-Size-Fits All Consumer Experience is over for everyone. Every consumer focussed business needs to be ready to respond.

In the wake of COVID-19, this shift in expectations has accelerated even further, as consumers increasingly turn to brands that can demonstrate how well they understand their needs as an individual.

Digital printing helps to break down some of the barriers to entry when it comes to
personalization and customization, so brands can more readily begin to incorporate this trend into their offerings.

Today, the concept of ‘mass-production model’ pioneered by HP is based on personalization and customization. Understanding individual preferences and behaviour can help brands predict what consumers want – creating a product, experience or service that is exciting, distinctive and relevant

Read more about this fascinating concept in a white paper authored which captures the various insights on the power of personalization


HP Indigo Division is a division of HP Inc.'s Graphic Solutions Business. It was founded in 1977 in Israel and acquired by Hewlett-Packard in 2001. HP Indigo develops, manufactures and markets digital printing solutions, including printing presses, proprietary consumables/supplies and workflow solutions.

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