The whitepaper on “Analysis of Trends in Cosmetics Packaging” is proposed by Dr R. Rangaprasad that throws light on the packaging trends of cosmetics and personal care products.
Packaging plays an essential role for FMCG businesses in meeting consumer needs and preventing waste by protecting products for proper consumption. Consumers are actively seeking cosmetics with packages/labels, which depict that the manufacturer complies with environmental ethics.
The paper presents the definition and classification of cosmetics and also discusses the Indian cosmetics and personal care market, with a main focus on major trends and driving factors.
The growing trend towards healthier lifestyles and rising awareness about the side-effects of using synthetic healthcare & personal care products are some of the factors fueling demand for cosmeceutical healthcare products in India.
One additional factor boosting demand for cosmetics and personal care products is the rising trend of celebrity endorsements.
Apart from major trends and driving factots, the whitepaper also discusses growing demand for innovatively packaged cosmetics, shifting towards more sustainable packaging for cosmetics and demand for organic cosmetics.