Consumption of packaged consumer goods is set to double in India with the bottom-of-pyramid segment shrinking, younger people coming into the workforce, the divide between rural and urban consumers diminishing and a meteoric rise of the digital workforce, Nestle India chairman Suresh Narayanan said on Friday. Narayanan, who leads India’s largest packaged foods company, said 140 million households are expected to be added to the aspiring and affluent set of consumers by 2030, which is “clear indication” of the growth potential of packaged consumer-facing brands.
Mars Wrigley Germany has become the latest major brand offering a chocolate bar series, the Balisto, in a paper-based packaging for the first time, in a deal with its retail partner German retail partner EDEKA Minden-Hannover, writes Neill Barston. The move follows a similar announcement from Nestle as it moves away from plastics used in its Smarties chocolate range, which is anticipated to herald a significant wider shift from the industry in making major environmental improvements.
Nestlé announced today that its popular Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. This represents a transition of 90% of the Smarties range, as 10% was previously already packed in recyclable paper packaging.