Mars Wrigley Germany

paper-based packaging

Balisto bar paper-based packaging for German market

Mars Wrigley Germany has become the latest major brand offering a chocolate bar series, the Balisto, in a paper-based packaging for the first time, in a deal with its retail partner German retail partner EDEKA Minden-Hannover, writes Neill Barston. The move follows a similar announcement from Nestle as it moves away from plastics used in its Smarties chocolate range, which is anticipated to herald a significant wider shift from the industry in making major environmental improvements.

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