Insights

HP Indigo Time to transform
White Papers

Time to Transform

The evolving digital and conventional package printing technology paradigm has seen more printing service providers extending unique solutions to the industry. With the world moving to shorten time cycles and combat sustainability issues, digital package printing is increasingly looking to be the solution of the future.
This document reflects HP team’s insights drawn from recent research of brands’ needs from their packaging across all organizational functions.

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consumer behaviour
Case Studies

Global consumers’ attitudes toward sustainable packaging

Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.

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