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AR Puts the Beat into Cereal Boxes

USA cereal brand REESE’S PUFFS has released a new campaign using Augmented Reality, AR. Through the use AR technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.

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RFID Inlay has Smallest Form Factor for Pharma Applications says Maker

Tageos, an AIPIA member supplying RFID inlays and tags, has launched the EOS-202 U9 RAIN RFID inlay, which it claims has the smallest form factor available today for healthcare and pharmaceutical applications The new inlay has successfully passed tests specified by the Auburn University RFID Lab Spec S and is certified by DoseID for a broad range of pharmaceutical and healthcare purposes.

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Returnable PET for Sensitive Beverages

Despite attractive environmental credentials, returnable PET containers remain a niche product. ALPLA and Krones are cooperating on a research project aimed at better realizing this packaging type’s potential. The result is a returnable PET container specially designed for chilled juices and dairy products. Objective tests provide information about microbiological safety.

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