Cargill’s oils business in India has redesigned its packaging by cutting down on the amount of raw plastic used across all products. In association with Dow Chemical, the business reformulated its plastic material, making 90% of its plastic packaging recyclable.
According to the company, to raise further awareness among consumers, its brands carry the slogan ‘recycle the present, save the future’ on their packaging.
The company is working to address plastic waste management in three ways: reduce, recycle and recover. Converting 90% of its plastic packaging to recyclable packaging across its oils business is just one step in this direction, it added.
Piyush Patnaik, managing director, Cargill’s oils business in India said, “As a responsible business, we started this initiative with the goal of rethinking plastic packaging without compromising on packaging quality. Our efforts in the future will be strengthened as we are working to further our efforts to reduce, recycle and recover plastic packaging.”
The business has also reduced the use of plastic by removing the paper label and converting it to in-mold labelling and converting paper used in the corrugated boxes to Forest Stewardship Council (FSC) certified.
Source : Brand Equity Economic Times