Braskem has joined Join The Pipe, a Dutch water company, for the distribution of sustainable and reusable water bottles made with Green Plastic I’m green TM in the United States and in countries in Africa and Europe.
The distribution started in March and the income generated from the commercialization of the product will be destined to more than 300 social projects in developing countries, most of them in Africa and Asia. Projects include the installation of village water pumps, the distribution of water in schools and clean-up workshops to address the issue of plastic waste.
Committed to the Circular Economy, Braskem invests more and more in measures that encourage the recycling and production of new renewable resins and new technologies, as well as business models that favor the reuse of plastic. Join the Pipe aims to reduce individual water bottles by offering a multi-purpose solution, expanding global access to clean tap water, installing potable water sources and delivering clean and sustainable drinking water. Marco Jansen, commercial director of Braskem’s bio-plastics in Europe and North America, explains that the partnership with Join the Pipe aims to present the reusable water bottles made of renewable plastic as a proposal for conventional packaging of use individualized. “Support for this initiative fits perfectly into Braskem’s goal,
For Jansen, bio-based plastic applications such as Join the Pipe multi-purpose packaging are in line with Braskem’s efforts to encourage a global Circular Economy. “This partnership is an excellent example of the search for innovative and sustainable solutions through the use of plastics,” he points out.
In addition to being 100% recyclable, Green Plastic I’m green TM of Braskem is made from sugarcane, a renewable source, which contributes to reducing the emission of greenhouse gases in the atmosphere by capturing 3.09 tons of carbon dioxide during its production process. Andrews Eversden, CEO of Join the Pipe, explains that the agreement between the two companies is important to continue the mission of providing sustainable multipurpose water bottles around the world. “By providing clean drinking water in a locally produced reusable packaging made of Green Plastic, we make our bottles even more sustainable. Braskem is helping us reduce our carbon footprint by supporting the mission of encouraging people around the world to drink more tap water with reusable options “, ends.