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Soap bottles packaging from soap
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This liquid soap bottle is made from soap and it dispenses soap too!

What better material to package soap in than soap itself?! The idea for SOAPBOTTLE came to designer Jonna Breitenhuber during her masters’ studies. At its heart, it’s a simple, elegant solution to a rather big problem. Every year, billions of plastic shampoo bottles, conditioner tubes, and soap dispensers enter landfills or get dumped in the oceans. In looking for a suitable material replacement for plastic containers, Breitenhuber arrived at her eureka moment… Just package the liquid soap in, well, solid soap!

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Sustainable Bioplastics from avocado extracts
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New sustainable packaging will extend guacamole’s shelf life by 15% thanks to labels and additives extracted from the avocado itself

The project aims to develop a new biodegradable packaging system from renewable sources that also extends the shelf life of food by 15%, thanks to a label with oxygen barrier function that prevents the oxidation of food, and to the incorporation of natural antioxidants extracted from the avocado itself, which also helps reduce the use of synthetic preservatives.

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Orkla first to launch soap refills in cartons
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Orkla first to launch soap refills in cartons

A first for Norway, Orkla has worked with packaging partner Elopak to produce a package with all the sustainable and convenience benefits of the gable top carton, and to develop the filling technology to make this new step a reality.

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