Smart packaging in pharma White Paper

Smart Packaging for Pharmaceuticals

The role of packaging has evolved in the last few years. Consumers today are more aware than they were in the past; they are looking for cost-effective, aesthetically pleasing packaging with the assurance that the product delivered to them is original and has details about the intake of the medicine. To fulfil the demands of the consumers, the pharmaceutical industry is making a shift from traditional packaging to smart packaging.