Packaging’s Moments of Truth
A case study on “Packaging’s Moments of Truth”, proposed by Chaitra Patel and Dhun Patel from Therefore Designs, throws light on the consumers shopping behaviour and approach.
Packaging Design of Everyday Products
The relationship with the consumers goes far beyond mere purchase and is determined by the product’s usability and its packaging. Product and packaging design therefore need to address an existing consumer need or problem and attempt to solve it.