AR Puts the Beat into Cereal Boxes
USA cereal brand REESE’S PUFFS has released a new campaign using Augmented Reality, AR. Through the use AR technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.
September 9, 2021
Smart Paper with Embedded RFID has Packaging Potential
ISBC, a Russia based RFID solutions developer has collaborated with AIPIA member, SAPPI – a global paper and packaging material supplier – to present an innovative new smart paper with embedded RFID chips.