March 16, 2021

Tetra Pak & Shimla Municipal Corporation’s Donation Drive To Raise Awareness About Waste Segregation & Recycling

Students of Govt. Senior Secondary School, Kasumpti will soon return to their classrooms with brand new desks which are beautiful, sturdy and carry an important message – the power of recycling. Tetra Pak India, together with the Shimla Municipal Corporation donated 20 desks today in the presence of Honorable Shri Suresh Bhardwaj, Minister- Urban Development, Town & Country Planning. The desks are made from recycled carton packages, and the donation is part of Tetra Pak’s ongoing efforts to raise awareness about waste segregation and recycling.

Technologies for Brand Protection against Counterfeiting

Ep 9 – Technologies for Brand Protection against Counterfeiting with Dr Avi Chaudhuri

In this episode of Packaging Talks, Dr. Avi Chaudhari, International expert on anticounterfeiting & security labels, in conversation with Dr.R. Rangaprasad emphasizes what brand owners should consider in terms of deploying a technology on the packaging line. He reiterates there are brand protection technologies that can work with the existing package without any modification. He …

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5Cs to Great Packaging

5Cs to Great Packaging

Never before in the history of mankind, has the consumer had such immense power of choice as they enjoy today. Walk into any retail store or open any ecommerce portal and, no matter what the product category, there are more than a dozen brands vying for their attention. The principal challenge for us marketers then, is how to get a consumer to first notice, then engage and next decide to buy our brand. Research into consumer psychology and buying behaviour shows that the first instinct to pick up a product is driven by emotion rather than logic, which comes later, when the consumer needs to justify the purchase.

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