To build awareness and encourage action, all 100% rPET package labels will include “Recycle Me Again” messaging. In fact, four different areas on the packaging will educate people about recycling. A primary goal of the “Endlessly Refreshing” campaign – which also will include outdoor, radio, in-store and social/digital communications, plus touch-free experiential activation
Garnier, the world’s leading natural beauty brand, is committed to the growing quest for natural solutions and ways to respect the environment. The brand has reinvented its iconic Ultra Doux line thanks to a new format: the solid shampoo.The result of Garnier’s desire to provide consumers with greener sciences and formulas, these shampoos contain no soap, sulfates, preservatives or silicones, and they are vegan.
The new toilet cleaner bottle thus contributes to Henkel achieving its ambitious packaging targets. The company is working towards the ambitious target to reduce the amount of virgin plastic from fossil sources in its consumer product packaging by 50 percent by 2025.
Old Spice and Secret were the first major brands to introduce all-paper, plastic-free, deodorant solutions in May of 2020. Following the success of that limited-edition pilot, both brands are expanding this offering nationwide with an aluminum free deodorant formula.
