January 29, 2021

HolyGrail of Plastic Recycling

P&G Searches for the HolyGrail of Plastic Recycling

Some of the world’s largest consumer goods businesses—also some of the most significant plastic users—have joined forces to tackle this problem. Led by Procter and Gamble (P&G), the HolyGrail 2.0 project aims to increase plastic recycling rates by adding invisible digital watermarks to product packaging.

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