As 2020 has comes to an end, Robert Lockyer, CEO and founder of Delta Global, a sustainable and innovative packaging solutions provider for luxury retail brands around the world, reflects and offers his view on what we can expect in the year to come.
Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.
As part of the initiative, two training courses have been developed for people throughout the plastics packaging supply chain, including brands, designers, manufacturers, retailers and even students, about how to use plastics more sustainably.
The agency tested over 60 different paper and cardboard-based packaging materials, and besides the already mentioned items above, the test included bags for french fries and popcorn, muffin wrappings, packaging for several cereal-based food items for kids, straws, plates, cookie wrappings and more. And the test results are quite astonishing.
