Mars Food and Amcor Announce Industry First Move to Launch a Recyclable Microwavable Rice Pouch
Mars Food, in partnership with global packaging company Amcor, will bring the first food-safe, mono-material microwavable rice pouch to market in 2021
Breakthrough packaging technology will make the pouches for Mars Food’s household brands such as Ben’s Original® and Seeds of Change® recyclable where infrastructure exists
The companies are in the final stages of development of the new pouch and the first packs will launch in limited European markets by mid-year 2021