The Innovation led Packaging Journey of Atta Girl
In this Insight piece we share the interesting journey of Atta Girl – An artisanal batter brand founded by a homemaker which evolved into a household brand
In this Insight piece we share the interesting journey of Atta Girl – An artisanal batter brand founded by a homemaker which evolved into a household brand
Simple, practical and good for the environment. That describes ALPLA’s latest innovation. The lightweight mono-material tube is completely recyclable, can be used as a refill container, amongst other things, and is easy for the consumer to use. The real highlight, however, is the closure.
Thanks to the innovative, solvent-based Newcycling® treatment, as well as the excellent devolatilization performance and gentle material handling in the ZSK extruder, the quality of the recyclates is close to that of virgin product.
Manufacturers will have to stamp or paste stickers declaring details of the correct month and year of manufacturing and packing, according to an order issued by the Consumer Affairs Ministry. Without this relaxation, packaging material would have been wasted because they are not allowed to put stickers to change the details.