Kellogg’s give sight-impaired consumers access to on-pack information
Kellogg’s has launched limited-edition World Sight Day Coco Pops cereal boxes in the UK. The boxes use NaviLens technology to allow a smartphone to detect and play back information, and also feature braille embossing, include on-pack information in a larger font size, according to information released by the Royal National Institute of Blind People (RNIB).