Communicating eco-credentials in fashion and beauty packaging
With fashion and beauty (as well as its packaging) still largely sitting within the ‘disposable’ goods section, communicating your message is key to still being ‘buyable’. Whether it is stamps of approval from environmental organisations, minimising internal packaging ‘fillers’ or simply educating the consumer with a ‘re-use me’ message – there is plenty that can be done say’s Robert Lockyer of Delta Global.