February 29, 2020

Arla and UPM

Almost every third Finnish family is recycling more thanks to children – Arla and UPM launch a new game to encourage recycling

Children’s interest in recycling plays a big role in the degree to which families recycle their household waste, a new survey by Arla Finland and UPM finds. Nearly every third Finnish family has increased recycling thanks to children. Kierrätyskamut (Recycling Buddies), the new augmented reality game for kids from Arla and UPM, seeks to encourage families to increase their recycling efforts.

Reach Us